What Is Interactive Media Anyway?

Different industries use the terms “Interactive Media” and “New Media” in different ways. So what do we mean when we talk about interactive or new media? That’s one of the first questions we have to try and answer as a group so that Nevada Interactive Media can develop a set of goals on which to focus. Let’s start the conversation right here, right now.

For me, “Interactive Media” is about much more than new technologies–it’s about using new technologies in new ways to have new conversations. For instance, look at how Plodt is using the Twitter API to allow people and groups to plot anything from what they eat and where they are to their political anxiety during the election. The UpTake uses live footage from amateur videographers to provide compelling local news coverage every day.

As a result, to add local blogs to the NIM blog roll is a task for Solomon. Should we add companies who work in the interactive media field (after we all decide what that is)? If so, what companies and why? Sponsors only? How do we guard against compromising relationships? Do we add websites/blogs because the people behind them believe in the ideas of interactive and new media and perhaps even work in the field? Or should the blog strictly be about interactive media? Just because someone calls themselves a new media strategist (full disclosure: I do), does that mean NIM should link to their blog? The future membership directory seems to be the most appropriate place for website links. What do you think?